How Google Panda Affects Your Website

If you want your website to keep on attracting visitors and bringing income, you had better keep track of Google`s updates. Otherwise, the ranking of your site can be significantly lowered, or it can even disappear from the search results. In this article, we will discuss the update called Panda, which is aimed at sorting out low-quality content. Note that it is often impossible to recover from a Panda penalty, so it is advisable to get a clear idea of how it works or use google penalty recovery service.

What kind of content is Panda targeted at?

# 1 The original update. At first, Panda focused on the websites with low-quality content only. These include sites filled with the generic and useless content containing the keywords that can help them have a high ranking in the search results. The primary purpose of such sites is to attract visitors so that they click on ad links.

# 2 The scraper update. This update has been released to stop scraping, i.e. copying others` websites word-for-word. Today, publishing the content owned by other people requires putting lots of effort, even in case you have a legal permit.

# 3 The Farmer update. This one affected content farms mainly. Working for a content farm, writers use the topics from the list of the most popular search requests. The main (and often the only) purpose of such content is to ensure the high ranking of the website so that the maximum number of people visit it and view the ads placed on its pages. As a rule, the content of such sites is not informative and quality enough.

Here are some tips on how to make sure your website is not affected by Panda penalties:

1) If you are going to create the content yourself, ensure that you have studied the subject in depth. To write an article, which is likely to be approved by Panda, you should become an expert on the theme сhosen.

2) Hire the writers that are competent enough. You expect your writers to create quality content only without being monitored all the time, don`t you? So, it is advisable to work with the freelancers that have some experience in writing articles on the topics required. Also, it is preferable to make sure that all your writers do their utmost to meet the requirements to content quality.

3) If possible, make your website impossible to post on. Even in a case of you do not use any black hat SEO technologies yourself, and there is no guarantee that other SEOs will not use your website for link building or send spam. If you do not want to waste time making sure that all the users of your website follow Google`s rules, do not let them post anything on it.

4) If you need the user content, control it. You can use some spam warning system. If you detect any spam, either block users at fault or keep an eye on them.

5) You can also let users monitor each other. If you have a large number of active users, entrust them with searching out spam and reporting to you. It will help you save time.

6) Keep on filling your site with quality content only. Note that Panda is regularly refreshed. So, even if you have posted some junk content and have not been caught yet, you will get penalized in the very near future. So, do not push your luck, it is not worth it.

The release of Panda has made quite a fuss. Thousands of websites (even the ones owned by big companies) get penalized because of the poor content, and most of them have never recovered. Google is powerful enough to make your web site sink into oblivion. So, if you do not want to waste your time and resources on the website that will not work for long, be sure to follow Google`s guidelines.

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