Google Penguin Updated Recovery Tips & Advice

So, you have noticed that the traffic of your website has dramatically dropped. In case you have ever used any «bad» SEO methods, you probably suspect that you have got penalized. It looks like you have.

What can you do to «save» your website? First of all, you should identify the reason for a penalty. Have a look at the statistics, if the traffic dropped after another update had been released or refreshed, pay attention to the black hat techniques this update is targeted at. First of all, you should stop using those methods and tools. But if you want your site to recover, you should also solve all the problems that you have created or get in touch with google penalty recovery service.

Here are some tips on how to deal with the most widespread problems:

# 1 Anchor texts. The majority of websites, which have got penalized by Penguin, have problems with the usage of links in anchor texts. To fix such problems, you should diversify the links. Make sure backlinks lead to different anchor texts. Decreasing the number of keywords in anchor texts may also help.

# 2 «Bad» links. These include such kinds of links:

1) Links that you have bought or sold. Working with the websites selling links or managing such a site will inevitably lead to a penalty sooner or later.

2) Links to or from irrelevant sites. Make sure that the websites you have links to or from operate in the same sphere as your site. Otherwise, your link profile will look unnatural and will draw the attention of Google.

3) Links to or from «bad neighbors» or the websites that have «bad neighbors». Have a close look at the web sites that have links to or from your site. It may turn out that they post the poor-quality or inappropriate content. If they do not, but you still cannot find the reason for your penalty, look through the websites they have links to or from.

In case you have worked out that you have got penalized because of some «bad» links, you should either remove them or get so many «good» links that they outnumber «bad» ones. Still, one should note that the first variant is preferable. Even a small number of «bad» links can cause a penalty. In any case, it is advisable to take some steps to get more «good» links using allowed methods only.

# 3 The abundance of keywords. If you suspect that you use too many keywords, you are probably right. The optimal density of keywords is 1-2%. So, if you have worked out that your texts are over-optimized, you should re-edit them and decrease the number of keywords. You can also substitute some keywords with LSI words, that will improve the quality of your content. Be sure to look through all the content you have published from the very beginning. Even if your recent texts meet Google`s requirements, you may have got penalized because of the old content, posted a couple of years ago.

# 4 Automated SEO. Using any automated SEO (e.g. sending automatic queries) may lead to a penalty. So, if you do not want to have problems with Google, avoid using such software.

# 5 Social networks. Google believes that every website should have some relations with social media. So, if you have never used any black hat SEO methods or software and you do not have bad neighbors or over-optimized content, it may turn out that your site has been hit due to a social factor. Make sure that there are social sharing buttons on your website and that you have a Google+ page. It is also advisable to encourage the users of your website to share your content on the social media websites.

To sum up, if your website has been penalized by Penguin, you should, first of all, find the reason for the penalty and fix it. However, you should also deal with all the problems that can lead to a penalty in the future. Sure, you should never use any black hat SEO methods again.

 

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